2010
How to Campaign like Obama
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.
How to eCampaign like Obama
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
How is public perception influenced?
The MyDavidCameron.com site is one of a handful of sites that is being credited with influencing public opinion toward the UK Conservative party. But is this credible? If so, what can we learn from it for non-party political campaigns?
eCampaigning Models: Email-to-Action
What do Oxfam, the Obama Campaign and Greenpeace have in common? They all use(d) the email-to-action e-campaigning model as a major part of their campaigning activities online.
eCampaigning in a leaderless world
Though people have managed to self-organise throughout human history – we are at a moment where the fusion of of self-organisation, with ever-expanding social technology, is creating spaces that no longer require the type of 'leadership' we've become so used to... So what does this mean for traditional campaigning organisations?
Gladwell: Why the revolution will not be tweeted
Author Malcolm Gladwell provides a thought-provoking critique of social media activism, contrasting its strengths and weaknesses vs. traditional activism. In doing so, he suggests some priorities for achieving systemic change vs. marginal change.
Hype vs. Reality: What digital channels are the most effective in 2010?
There is a lot of hype around new digital channels, but little evidence is published to back this up. So I will. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared.
