Knowledge
#NonAuMur Campaign Against Coastline Privatization in Senegal
— by Duane Raymond — last modified May 23, 2014 08:25 amHow the youth in Dakar are mobilising to protect the capital city's coastline against privatization and land grabs
Challenges for digital leaders: perceptions and politics
— by Duane Raymond — last modified May 16, 2014 08:17 amEstablished organisations in all sectors are struggling with the integration of digital. Matt Wright (Shelter) explains the culture clash from both sides and offers suggestions for overcoming it.
Infographics for Campaigning and Fundraising
— by Duane Raymond — last modified May 13, 2014 11:01 amGraphic designer Lindsay Noble examines the current horizon of visualised data and storytelling, and focusses on what factors contribute to successful campaigning and fundraising infographics.
Crowdsourcing for NGOs: research findings
— by Duane Raymond — last modified Sep 04, 2014 03:17 pmHow lightweight digital volunteering can support NGO campaigning and service delivery. General principles to consider and case studies.
Crowdsourcing for NGOs: case studies
— by Duane Raymond — last modified Dec 16, 2015 03:01 pmEd Maklouf shows how crowdsourcing mobile platform Gather is being use for advocacy and citizen science case studies, including in Guadalajara, Mexico for urban improvement.
Digital risks and security for activists
— by Duane Raymond — last modified May 12, 2014 07:41 pmCases, tips, risks and a framework for when it’s safe to share information online
Digital fundraising via campaigning
— by Duane Raymond — last modified May 14, 2014 08:44 pmGlyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).
Social media for organisational change
— by Duane Raymond — last modified May 12, 2014 03:43 pmWe hear a lot about how our organisations can use social media to influence causes, but how can it help us change our own organisations?
Content isn't king, promotion is...
— by Duane Raymond — last modified Aug 24, 2014 11:18 amRob Salmon (Torchbox) shares case studies for why promotion is essential even if you have great content.
Mobile app campaigns inspired by 'citizen science'
— by Duane Raymond — last modified May 12, 2014 10:15 amInspiring examples of mobile crowdsourced data and research, and how the incentives and technology used can relate to non-profit campaigns.
Why we should all love forms
— by Duane Raymond — last modified May 12, 2014 09:53 amIt's time for forms everywhere to be transformed from their beige filing cabinet mediocrity to entities that are more fun, more appealing and generally not a pain for people to fill in.
Craftivism: A spoonful of craft helps the activism go down
— by Duane Raymond — last modified May 12, 2014 09:29 amWe need to adopt some new activism tactics: craft such as hand embroidery can address some of the problems in traditional activism and should become a valued tool in the activism toolbox.
Welcoming new supporters: how and why
— by Duane Raymond — last modified May 12, 2014 09:23 amMake best use of welcome emails to warm up and retain your newly-acquired online leads.
Winning YouTube: Learning from highly shared videos
— by Duane Raymond — last modified May 12, 2014 09:54 amThere might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.
Snowden 101: spying and civil society
— by Duane Raymond — last modified May 22, 2014 12:11 pmThe breadth of government Internet and phone on all citizens has shocked the world and jolted citizens, companies and countries to take digital security more seriously. Here is an institution to the issues and what citizens and NGOs can do about it.
From consumers to citizens: reclaiming identity
— by Duane Raymond — last modified May 16, 2014 11:47 amJon Alexander outlines the importance of appealing to people as Citizens not just as Consumers and supporting evidence and trials.
Going mobile: How MSF increased digital giving by 91%
— by Duane Raymond — last modified May 13, 2014 11:18 amHow not moving to a new database helped MSF to increase their income
Achieving the Arms Trade Treaty
— by Duane Raymond — last modified May 22, 2014 09:27 pmThe UN Arms Trade Treaty was approved in 2013. But it was over a decade of work that made it possible. Anna Macdonald, the Head of the Arms Control Campaign, shares 10 lessons from 10 years.
Social Labs Revolution: A new approach to solving complex challenges
— by Duane Raymond — last modified Apr 15, 2014 11:50 amZaid Hassan outlines how social labs - constant experimentation for problem solving - can help deal with the inadequacy of planning for dealing with complex problems.
Why #nomakeupselfie became popular and what charities can learn from it
— by Fran Swaine — last modified Mar 24, 2014 04:19 pmMid March 2014 saw the emergence of the #nomakeupselfie, a trend where women began to post pictures of themselves without any make-up to their social platforms in a bid to raise awareness for cancer.
Why did the Save the Children Syria video go viral?
— by Richard Roaf — last modified Mar 12, 2014 11:23 pmOnly four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.
'Click bait' headlines and how they perform
— by Duane Raymond — last modified May 23, 2014 07:01 amUpworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
30+ Years of Protest Mapped
— by Duane Raymond — last modified Sep 02, 2013 02:35 pmDoctoral candidate John Beieler (Pennsylvania State University, USA) created a time-lapse visualisation of protests around the world since 1979.
Naming Storms after Climate Change Deniers
— by Duane Raymond — last modified Aug 29, 2013 09:12 am350.org has released a humorous petition: to rename violent storms after policy makers who are climate change deniers and obstructionists.
Special Branch – super campaigners for UK woodlands
— by Kaye Brennan — last modified Apr 17, 2013 12:07 pmKaye Brennan explains how Woodland Trust is developing and supporting deeper relationships with key 'super campaigners'.
Why is digital leadership important for NGOs?
— by Duane Raymond — last modified Apr 10, 2013 09:37 amThese perspectives on digital leadership are from people experienced with working with NGOs to use digital networks and platforms to achieve their objectives and have an impact.
What's the biggest obstacle to integrating campaigning and fundraising?
— by Duane Raymond — last modified Apr 09, 2013 07:38 amParticipants of the 2013 eCampaigning Forum (ECF) reflect on what the obstacles are around NGOs integrating digital fundraising and campaigning.
What's your top tip for using data effectively?
— by Duane Raymond — last modified Apr 09, 2013 07:35 amParticipants of the 2013 eCampaigning Forum (ECF) share their top tips for using data effectively for e-campaigning.
What's the best idea you've heard at ECF?
— by Duane Raymond — last modified Apr 09, 2013 07:32 amParticipants at the 2013 eCampaigning Forum (ECF) share the best ideas they heard at ECF 2013.
What's the biggest missed opportunity for digital at your organisation?
— by Duane Raymond — last modified Apr 09, 2013 07:35 amParticipants at the 2013 eCampaigning Forum (ECF) reflect on the biggest missed digital opportunities at their organisations.
What's going to be the 'Next Big Thing'?
— by Duane Raymond — last modified Oct 02, 2013 06:01 amPredictions from participants of the 2013 eCampaigning Forum (ECF) of what the 'next big thing' will be in technology that can be used by NGOs.
What would you do differently if you could repeat the last 5 years?
— by Duane Raymond — last modified Jun 14, 2013 06:02 amHindsight from participants of the 2013 eCampaigning Forum (ECF) on what they would do differently in their e-campaigning if they could repeat the last 5 years.
What will e-campaigning look like in 10 years?
— by Duane Raymond — last modified Apr 09, 2013 07:36 amPredictions from participants of the 2013 eCampaigning Forum (ECF) of what digital campaigning will look like in 10 years.
Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign
— by Duane Raymond — last modified Apr 11, 2013 01:55 pmGreenpeace's VW Darkside video and campaign launched with a flair in 2011. But where did it end up? Turns out VW met their demands...this is the story of how.
Developing an International Digital Strategy
— by Duane Raymond — last modified Dec 16, 2014 01:48 pmInternational NGOs (INGOs) face a challenge with their global digital strategy: do they centralise their approach or do they de-centralise?
How to fight corruption using the elections
— by Duane Raymond — last modified May 13, 2014 09:18 amHere Eugenio Orsi explains how they implemented the campaign website for fighting corruption in Italy and how the campaign unfolded.
How to Make a 7-minute Campaign Website
— by Duane Raymond — last modified Jan 23, 2017 09:55 amBen and Ross from Hands Up demonstrate how to build a 7-minute campaign website with WordPress.
Steal these 10 e-campaigning ideas
— by Duane Raymond — last modified Apr 11, 2013 08:56 pmRachel of Engaging Networks challenges us with some ideas for how we could campaign differently and encourages us to steal the ideas.
Digital Censorship, Surveillance and Copyright
— by Duane Raymond — last modified Apr 11, 2013 09:23 pmDigital campaigning is particularly venerable to censorship, surveillance and copyright law because of the network of Internet providers it relies on. Here Ruth from the Open Rights Group (ORG) outlines some of the issues all campaigners should be aware of and support.
No Dash For Gas: Taking on EDF
— by Duane Raymond — last modified Apr 09, 2013 11:34 amThe No Dash for Gas campaign started by opposing the UK drive to build 40 new gas-fired power plans. Yet it was largely ignored until EDF decided to sue a group of activists who has shut down an EDF plant. They also face a criminal charge. This is their story as of March 2013.
Supporter re-activation and segmentation via email
— by Duane Raymond — last modified Nov 11, 2015 10:08 pmGlyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Unions and campaigners: Time for an honest conversation
— by Duane Raymond — last modified Oct 24, 2013 10:15 amUnions have been one of the major campaigners for change over the last several hundred year. Thus NGO campaigners have a lot to learn from unions (as unions have from NGOs), but seldom seem to share expertise. The common ground and opportunities between them is outlined by Eric Lee from LabourStart.
No More Page 3: How one person can launch a people powered movement
— by Duane Raymond — last modified Jan 20, 2015 08:22 amLucy-Anne Holmes felt compelled to act against having photos of topless woman in page three of the UK's Sun newspaper after seeing the contrast between the 'Page Three Girl' and the limited coverage of female athletes around the 2012 Olympics. This is her story of how the campaign has progressed so far (March 2013) and how she used digital tools in that campaign.
Tips for NGOs in Creating a Blogger Outreach Program
— by Duane Raymond — last modified Apr 02, 2013 09:44 pmKarina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.
Lessons from a data-driven campaign (Obama 2012)
— by Duane Raymond — last modified Jul 31, 2014 08:34 amThe campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Integrating Digital Campaigning and Fundraising
— by Duane Raymond — last modified Nov 11, 2015 10:08 pmHannah Lownsbrough (38 Degrees) shares strategies and tactics for integrating digital fundraising and campaigning at the 2013 eCampaigning Forum.
The Power of Laughtivism
— by Duane Raymond — last modified Oct 02, 2013 06:01 amExamples how a funny message mocking a regime, created by a single person, can have a stronger effect a thousand-person protest.
Unconscious motivational values
— by Duane Raymond — last modified Aug 10, 2014 03:41 pmCampaigning strategist and author Chris Rose (books: "How to Win Campaigns" and "What Makes People Tick?") shares how people's motivational values affect what messages people respond to.
Case Study: India Against Corruption
— by Duane Raymond — last modified May 23, 2014 11:47 amThe India Against Corruption campaign achieved massive support in India in 2011. Here Sunil Agarwal shares how this happened and the challenges the campaign still faces.
Developing your 'super-activists'
— by Natasha Adams — last modified Sep 04, 2014 08:25 pmConcern Worldwide's Natasha Adams talked to a number of UK organisations about how they support and develop their keenest and most active campaigners.
Panel Questions/Comments & Answer
— by Caroline Puntis — last modified May 22, 2013 11:56 amThe Activism vs. Slacktivism Debate Panel answer questions and respond to comments.
Balancing digital with non-digital activism
— by Naomi McAuliffe — last modified May 22, 2013 11:56 amNaomi McAuliffe advocates that good activism requires a balanced approach and using the right technology, not just popular technology.
The message matters, not the tools
— by Eric Lee — last modified May 22, 2013 11:56 amEric Lee says social media is like the horse that Paul Revere rode the night the American revolution began. Without a fast and robust horse, Revere could never have sparked the rebellion. What is remembered about that night is the message he carried.
Good Activism and Bad Activism
— by David Babbs — last modified May 22, 2013 11:56 amDavid Babbs says good activism is coming together and achieving impact in the world and impact on people. Bad activism achieves neither. Tools are secondary.
Activism is disturbing the present in service of the future
— by Sam Smith — last modified May 22, 2013 11:56 amSam Smith looks forward into the future consequences of a couple of example online campaigns in the UK.
Activists Use Any Tools At Hand
— by Paul Hilder — last modified May 22, 2013 11:56 amPaul Hilder argues that real activists use the tools available to them, and always have.
What does the evidence say about slacktivism?
— by Tom Steinberg — last modified May 22, 2013 11:56 amTom Steinberg shares perspectives and research on what we really know and don't about e-campaigning based on academic research findings.
Is clicktivism hurting activism?
— by Micah White — last modified Oct 02, 2013 06:00 amMicah White's (Contributing Editor, Adbusters) argues that clicktivism is hurting activism and merely a combination of marketing with computer science.
Activism vs. Slacktivism Debate: Highlights and Reactions
— by Caroline Puntis — last modified Oct 02, 2013 06:03 amThe five-minute version of the Activism vs. Slacktivism Debate with panellist highlights and participant reactions.
Exploring Open Data for Campaigning
— by Duane Raymond — last modified Mar 28, 2013 12:10 amOpen data is a rapidly growing trend enabling a wide range of innovative uses. Yet most campaigners barely know what it is let alone how to use it for campaigning.
Case Study: No Child Born to Die (Save the Children)
— by Duane Raymond — last modified Jun 14, 2013 06:04 amNo Child Born to Die is a new campaign by Save The Children that is attempting to integrate digital and non-digital channels plus campaigning with fundraising. Here Save the Children's UK Head of Digital Media shares what was done and how.
How to plan highly effective campaigns
— by Duane Raymond — last modified Apr 11, 2013 02:08 pmMany people are active organising campaign to achieve social change. But why do some succeed quick while others languish for years? Chris Rose provides tips and examples on how to plan an effective campaign strategy and what needs to be considered.
Exit strategies from social media
— by Michael Dettbarn, Oxfam Germany — last modified Aug 18, 2010 11:17 amSo what happens when your campaign is over? Whether you've met your goals, or just choose to move on, what do you do with all those email addresses, fans and all that fabulous content? Michael Dettbarn summarises some of the key points of a discussion at this year's eCampaigning Forum meeting.
Google Analytics – filters, workarounds and plugins
— by Sam Knight, MSF UK — last modified Mar 23, 2014 10:55 pmGoogle Analytics can offer all the geeky data goodness a campaigner could desire - the trick can be working out how best to use it. Sam Knight shares some tips and insights to help you.
What is the semantic web?
— by Tom Allen — last modified Feb 24, 2013 01:36 amCombining and presenting information is a key aspect of campaigning, but your computer has no way of 'knowing' what kind of information it is dealing with. Tom Allen explains how common standards for categorising information online could revolutionise the way campaigners can engage with the issues they care about.
Risk in online campaigning
— by Jon Worth — last modified Jun 13, 2013 06:28 pmA key challenge for online campaigners is helping their organisations get a realistic understanding of the risks of using the internet to campaign. John Worth summarises some of the key points of a discussion at the 2010 eCampaigning Forum.
How to write a great web brief
— by Rachel Collinson — last modified Dec 09, 2014 11:20 amThe path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers.
Unleashing the power of live broadcasting
— by Rob Salmon, Torchbox — last modified May 13, 2014 09:19 amA camera, a laptop and an internet connection... and you can broadcast live to the world. Rob Salmon outlines some of the ways that individuals and organisations can use the new opportunities.
Involving beneficiaries in campaigning
— by Lee Webster, CARE International — last modified Jun 02, 2010 03:31 pmHow can campaigners involve 'real people' in a campaign? Katie Turner and Lee Webster summarise the learning points from a discussion at the 2010 eCampaigning Forum about how technology can help, and ways to make sure involvement is effective and ethical.
A New Tool for an Old Art
— by Duane Raymond — last modified Mar 27, 2013 04:19 pmeCampaigning, web 2.0, social networks: all buzzwords that confuse many people. The reality is that each are very familiar concepts that are made easier or faster with new digital technology. What is less simple is how organisations re-invent themselves to leverage these new opportunities and demands.
Future gazing: online trends for campaigning organisations
— by Andrew Davies — last modified Jun 14, 2013 06:01 amWhat are the key external trends which will affect the work of campaigning and advocacy organisations in the next three to five years?
Making the most of video for human rights: some practical tips
— by Denis McDermott, WITNESS — last modified Sep 15, 2008 09:32 pmVideo can be a very powerful tool for change, and cheaper and simpler technology means that creating video is far more accessible. Here are some tips on making sure that the video you produce has the greatest impact.
What's happening in campaigning and the Internet
— by Duane Raymond — last modified Jun 14, 2013 06:04 ameCampaigning might not be new - I've been working in this field for nine years now - but the last two years have seen two important breakthroughs. More non-profits are moving into campaigning, and the Internet has gone mainstream.
Activism around an election: Australia 2007
— by Oliver MacColl, GetUp (Australia) — last modified Feb 20, 2009 12:13 pmGetUp forms part of the new generation of activist communities, including MoveOn in the US and Avaaz globally, which are making the most of new technologies to enable people to take action on a range of progressive issues. Here's how GetUp mobilised Australians in the run up to the 2007 General election.
Launching a campaign online: STAND UP for Tiny Lives
— by Patrick Olszowski, Action Medical Research — last modified Oct 08, 2015 05:01 amAMR's STAND UP for Tiny Lives campaign has used the Internet to gather information and experiences from people affected by premature birth, as well as to recruit and mobilise campaign support.
Case study: reaching a new audience "I'm not disposable" chopsticks
— by Fish Yu, Greenpeace China — last modified Oct 13, 2014 10:23 pmThe billions of pairs of disposable chopsticks thrown away each year in China provided an accessible way in to environmental issues for a new audience.
Gathering campaign information online: Woods under Threat
— by Ed Pomfret, Woodland Trust — last modified Jun 14, 2013 06:04 amOnline interfaces and mapping tools have allowed supporters to feed in local knowledge of woods under threat and ancient trees, two of the Woodland Trust's campaigns.
Using a social network site for campaigning
— by Ben Clowney, Tearfund — last modified Nov 09, 2009 10:22 amSocial network sites are among the most popular sites on the web. Here are some ideas about how to use applications, groups and fan pages on Facebook.com, one of the most popular, to promote your cause.
Mind the gap - the most common campaigning mistakes
— by Duane Raymond — last modified Jun 14, 2013 06:00 amI have been working with campaigners to help them make full and effective use of the Internet and new media (aka eCampaigning) since 2001. In that time it has exposed many gaps in how campaigning is managed which limit not only eCampaigning, but general campaigning effectiveness.
eCampaigning essentials
— by Duane Raymond — last modified Mar 27, 2013 04:19 pmeCampaigning is increasingly critical to the success of campaigning (aka advocacy). For those organisations just starting campaigning via interactive media, here are some tips on what’s essential for success.
Failures, reaching the general public and join asks
— by Duane Raymond — last modified Sep 04, 2014 07:55 pmBen Brandzel answers questions about what hasn't worked, how to communicate an issue with the general public and when a 'join ask' is appropriate.
NGO challenges with digital campaigning and fundraising
— by Duane Raymond — last modified Sep 04, 2014 07:51 pmBen Brandzel summarises the key stumbling blocks organisations face in being more effective at online organising (aka e-campaigning).
Growth moments and sustaining growth
— by Duane Raymond — last modified Sep 04, 2014 07:52 pmBen Brandzel outlines what drives eCampaigning growth and how can it be sustained.
