Unconscious motivational values
Campaigning strategist and author Chris Rose (books: "How to Win Campaigns" and "What Makes People Tick?") shares how people's motivational values affect what messages people respond to.
Relevant Links
- Books: How to Win Campaigns, What Makes People Tick
- Campaign Strategy (Chris Rose's website)
- Cultural Dynamics survey
by
Duane Raymond
—
published
Mar 21, 2012,