The integration imperative: Tiananmen mothers case study

by Ben Brandzel last modified Dec 09, 2014 11:20 am

Ben Brandzel explains how integrating communications with 'donors' and 'activists' can pay off, with a case study of Amnesty UK's 'Tiananmen mothers' campaign.

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Reactivating inactive supporters

by Duane Raymond last modified Oct 24, 2013 07:37 pm

In a decade of campaigning data analysis, the inactive supporter segment has always been the majority of all supporters, usually from 70% to 90%. But it doesn't have to be this way.

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Targeting tweeting MPs

by Jana Mills last modified Jun 14, 2013 06:04 am

Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.

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Getting staff engaged with a campaign

by Lotte Deckers Dowber last modified Feb 23, 2013 01:10 pm

You might take for granted that your organisation's staff will take part in your campaigns, but it won't happen by itself. Lotte Deckers Dowber pulls together some tips and advice on involving your colleagues and making the most of their support.

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Talking digital, acting local

by Hugh Mouser last modified Feb 23, 2013 01:10 pm

Hugh Mouser outlines six ways ways that your campaign can use the power of online to connect at a local level.

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Making joint campaigns work online

by Nikki Whiteman last modified Oct 01, 2015 01:17 pm

Nikki Whiteman of UK consumer organisation Which? explains how they worked with campaigning group 38 degrees on 'The Big Switch', challenging energy suppliers to come up with a more competitive offer to consumers.

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HTML email comes of age

by Rachel Collinson last modified Apr 22, 2013 07:24 am

Plain-text email enthusiast Rachel Collinson explains why she thinks html email might finally be worth the trouble.

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The ethics of photography

by Esther Freeman last modified Dec 16, 2014 01:48 pm

A high-impact image can make all the difference to a campaign. But what are the implications of making someone the face of an issue? Esther Freeman, a digital campaigner and founder of the Fashion Mob, explains how the decision to curate a photo exhibition confronted her with some difficult challenges about consent.

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by Admin published Feb 17, 2013,