Videos

#NonAuMur Campaign Against Coastline Privatization in Senegal

#NonAuMur Campaign Against Coastline Privatization in Senegal

by Duane Raymond — last modified May 23, 2014 08:25 am

How the youth in Dakar are mobilising to protect the capital city's coastline against privatization and land grabs

#NonAuMur Campaign Against Coastline Privatization in Senegal - Read More…

Challenges for digital leaders: perceptions and politics

Challenges for digital leaders: perceptions and politics

by Duane Raymond — last modified May 16, 2014 08:17 am

Established organisations in all sectors are struggling with the integration of digital. Matt Wright (Shelter) explains the culture clash from both sides and offers suggestions for overcoming it.

Challenges for digital leaders: perceptions and politics - Read More…

Infographics for Campaigning and Fundraising

Infographics for Campaigning and Fundraising

by Duane Raymond — last modified May 13, 2014 11:01 am

Graphic designer Lindsay Noble examines the current horizon of visualised data and storytelling, and focusses on what factors contribute to successful campaigning and fundraising infographics.

Infographics for Campaigning and Fundraising - Read More…

Crowdsourcing for NGOs: research findings

Crowdsourcing for NGOs: research findings

by Duane Raymond — last modified Sep 04, 2014 03:17 pm

How lightweight digital volunteering can support NGO campaigning and service delivery. General principles to consider and case studies.

Crowdsourcing for NGOs: research findings - Read More…

Crowdsourcing for NGOs: case studies

Crowdsourcing for NGOs: case studies

by Duane Raymond — last modified Dec 16, 2015 03:01 pm

Ed Maklouf shows how crowdsourcing mobile platform Gather is being use for advocacy and citizen science case studies, including in Guadalajara, Mexico for urban improvement.

Crowdsourcing for NGOs: case studies - Read More…

Digital risks and security for activists

Digital risks and security for activists

by Duane Raymond — last modified May 12, 2014 07:41 pm

Cases, tips, risks and a framework for when it’s safe to share information online

Digital risks and security for activists - Read More…

Digital fundraising via campaigning

Digital fundraising via campaigning

by Duane Raymond — last modified May 14, 2014 08:44 pm

Glyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).

Digital fundraising via campaigning - Read More…

Social media for organisational change

Social media for organisational change

by Duane Raymond — last modified May 12, 2014 03:43 pm

We hear a lot about how our organisations can use social media to influence causes, but how can it help us change our own organisations?

Social media for organisational change - Read More…

Content isn't king, promotion is...

Content isn't king, promotion is...

by Duane Raymond — last modified Aug 24, 2014 11:18 am

Rob Salmon (Torchbox) shares case studies for why promotion is essential even if you have great content.

Content isn't king, promotion is... - Read More…

Mobile app campaigns inspired by 'citizen science'

Mobile app campaigns inspired by 'citizen science'

by Duane Raymond — last modified May 12, 2014 10:15 am

Inspiring examples of mobile crowdsourced data and research, and how the incentives and technology used can relate to non-profit campaigns.

Mobile app campaigns inspired by 'citizen science' - Read More…

Why we should all love forms

Why we should all love forms

by Duane Raymond — last modified May 12, 2014 09:53 am

It's time for forms everywhere to be transformed from their beige filing cabinet mediocrity to entities that are more fun, more appealing and generally not a pain for people to fill in.

Why we should all love forms - Read More…

Craftivism: A spoonful of craft helps the activism go down

Craftivism: A spoonful of craft helps the activism go down

by Duane Raymond — last modified May 12, 2014 09:29 am

We need to adopt some new activism tactics: craft such as hand embroidery can address some of the problems in traditional activism and should become a valued tool in the activism toolbox.

Craftivism: A spoonful of craft helps the activism go down - Read More…

Welcoming new supporters: how and why

Welcoming new supporters: how and why

by Duane Raymond — last modified May 12, 2014 09:23 am

Make best use of welcome emails to warm up and retain your newly-acquired online leads.

Welcoming new supporters: how and why - Read More…

Winning YouTube: Learning from highly shared videos

Winning YouTube: Learning from highly shared videos

by Duane Raymond — last modified May 12, 2014 09:54 am

There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.

Winning YouTube: Learning from highly shared videos - Read More…

Snowden 101: spying and civil society

Snowden 101: spying and civil society

by Duane Raymond — last modified May 22, 2014 12:11 pm

The breadth of government Internet and phone on all citizens has shocked the world and jolted citizens, companies and countries to take digital security more seriously. Here is an institution to the issues and what citizens and NGOs can do about it.

Snowden 101: spying and civil society - Read More…

From consumers to citizens: reclaiming identity

From consumers to citizens: reclaiming identity

by Duane Raymond — last modified May 16, 2014 11:47 am

Jon Alexander outlines the importance of appealing to people as Citizens not just as Consumers and supporting evidence and trials.

From consumers to citizens: reclaiming identity - Read More…

Going mobile: How MSF increased digital giving by 91%

Going mobile: How MSF increased digital giving by 91%

by Duane Raymond — last modified May 13, 2014 11:18 am

How not moving to a new database helped MSF to increase their income

Going mobile: How MSF increased digital giving by 91% - Read More…

Achieving the Arms Trade Treaty

Achieving the Arms Trade Treaty

by Duane Raymond — last modified May 22, 2014 09:27 pm

The UN Arms Trade Treaty was approved in 2013. But it was over a decade of work that made it possible. Anna Macdonald, the Head of the Arms Control Campaign, shares 10 lessons from 10 years.

Achieving the Arms Trade Treaty - Read More…

Social Labs Revolution: A new approach to solving complex challenges

Social Labs Revolution: A new approach to solving complex challenges

by Duane Raymond — last modified Apr 15, 2014 11:50 am

Zaid Hassan outlines how social labs - constant experimentation for problem solving - can help deal with the inadequacy of planning for dealing with complex problems.

Social Labs Revolution: A new approach to solving complex challenges - Read More…

'Click bait' headlines and how they perform

'Click bait' headlines and how they perform

by Duane Raymond — last modified May 23, 2014 07:01 am

Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.

'Click bait' headlines and how they perform - Read More…

Naming Storms after Climate Change Deniers

Naming Storms after Climate Change Deniers

by Duane Raymond — last modified Aug 29, 2013 09:12 am

350.org has released a humorous petition: to rename violent storms after policy makers who are climate change deniers and obstructionists.

Naming Storms after Climate Change Deniers - Read More…

A Pay Equity Experiment

A Pay Equity Experiment

by Duane Raymond — last modified Apr 15, 2013 04:09 pm

April 9 is Equal Pay Day to highlight that women still receive less pay for the same work. in 2013, the Zurich Women's Center (Zuercher Frauenzentrale) teamed up with a bank to capture the spontaneous response of men who received less than they selected when withdrawing from the bank machine.

A Pay Equity Experiment - Read More…

Why is digital leadership important for NGOs?

Why is digital leadership important for NGOs?

by Duane Raymond — last modified Apr 10, 2013 09:37 am

These perspectives on digital leadership are from people experienced with working with NGOs to use digital networks and platforms to achieve their objectives and have an impact.

Why is digital leadership important for NGOs? - Read More…

What's the biggest obstacle to integrating campaigning and fundraising?

What's the biggest obstacle to integrating campaigning and fundraising?

by Duane Raymond — last modified Apr 09, 2013 07:38 am

Participants of the 2013 eCampaigning Forum (ECF) reflect on what the obstacles are around NGOs integrating digital fundraising and campaigning.

What's the biggest obstacle to integrating campaigning and fundraising? - Read More…

What's your top tip for using data effectively?

What's your top tip for using data effectively?

by Duane Raymond — last modified Apr 09, 2013 07:35 am

Participants of the 2013 eCampaigning Forum (ECF) share their top tips for using data effectively for e-campaigning.

What's your top tip for using data effectively? - Read More…

What's the best idea you've heard at ECF?

What's the best idea you've heard at ECF?

by Duane Raymond — last modified Apr 09, 2013 07:32 am

Participants at the 2013 eCampaigning Forum (ECF) share the best ideas they heard at ECF 2013.

What's the best idea you've heard at ECF? - Read More…

What's the biggest missed opportunity for digital at your organisation?

What's the biggest missed opportunity for digital at your organisation?

by Duane Raymond — last modified Apr 09, 2013 07:35 am

Participants at the 2013 eCampaigning Forum (ECF) reflect on the biggest missed digital opportunities at their organisations.

What's the biggest missed opportunity for digital at your organisation? - Read More…

What's going to be the 'Next Big Thing'?

What's going to be the 'Next Big Thing'?

by Duane Raymond — last modified Oct 02, 2013 06:01 am

Predictions from participants of the 2013 eCampaigning Forum (ECF) of what the 'next big thing' will be in technology that can be used by NGOs.

What's going to be the 'Next Big Thing'? - Read More…

What would you do differently if you could repeat the last 5 years?

What would you do differently if you could repeat the last 5 years?

by Duane Raymond — last modified Jun 14, 2013 06:02 am

Hindsight from participants of the 2013 eCampaigning Forum (ECF) on what they would do differently in their e-campaigning if they could repeat the last 5 years.

What would you do differently if you could repeat the last 5 years? - Read More…

What will e-campaigning look like in 10 years?

What will e-campaigning look like in 10 years?

by Duane Raymond — last modified Apr 09, 2013 07:36 am

Predictions from participants of the 2013 eCampaigning Forum (ECF) of what digital campaigning will look like in 10 years.

What will e-campaigning look like in 10 years? - Read More…

Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign

Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign

by Duane Raymond — last modified Apr 11, 2013 01:55 pm

Greenpeace's VW Darkside video and campaign launched with a flair in 2011. But where did it end up? Turns out VW met their demands...this is the story of how.

Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign - Read More…

Developing an International Digital Strategy

Developing an International Digital Strategy

by Duane Raymond — last modified Dec 16, 2014 01:48 pm

International NGOs (INGOs) face a challenge with their global digital strategy: do they centralise their approach or do they de-centralise?

Developing an International Digital Strategy - Read More…

How to fight corruption using the elections

How to fight corruption using the elections

by Duane Raymond — last modified May 13, 2014 09:18 am

Here Eugenio Orsi explains how they implemented the campaign website for fighting corruption in Italy and how the campaign unfolded.

How to fight corruption using the elections - Read More…

How to Make a 7-minute Campaign Website

How to Make a 7-minute Campaign Website

by Duane Raymond — last modified Jan 23, 2017 09:55 am

Ben and Ross from Hands Up demonstrate how to build a 7-minute campaign website with WordPress.

How to Make a 7-minute Campaign Website - Read More…

Steal these 10 e-campaigning ideas

Steal these 10 e-campaigning ideas

by Duane Raymond — last modified Apr 11, 2013 08:56 pm

Rachel of Engaging Networks challenges us with some ideas for how we could campaign differently and encourages us to steal the ideas.

Steal these 10 e-campaigning ideas - Read More…

Digital Censorship, Surveillance and Copyright

Digital Censorship, Surveillance and Copyright

by Duane Raymond — last modified Apr 11, 2013 09:23 pm

Digital campaigning is particularly venerable to censorship, surveillance and copyright law because of the network of Internet providers it relies on. Here Ruth from the Open Rights Group (ORG) outlines some of the issues all campaigners should be aware of and support.

Digital Censorship, Surveillance and Copyright - Read More…

No Dash For Gas: Taking on EDF

No Dash For Gas: Taking on EDF

by Duane Raymond — last modified Apr 09, 2013 11:34 am

The No Dash for Gas campaign started by opposing the UK drive to build 40 new gas-fired power plans. Yet it was largely ignored until EDF decided to sue a group of activists who has shut down an EDF plant. They also face a criminal charge. This is their story as of March 2013.

No Dash For Gas: Taking on EDF - Read More…

Supporter re-activation and segmentation via email

Supporter re-activation and segmentation via email

by Duane Raymond — last modified Nov 11, 2015 10:08 pm

Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.

Supporter re-activation and segmentation via email - Read More…

Unions and campaigners: Time for an honest conversation

Unions and campaigners: Time for an honest conversation

by Duane Raymond — last modified Oct 24, 2013 10:15 am

Unions have been one of the major campaigners for change over the last several hundred year. Thus NGO campaigners have a lot to learn from unions (as unions have from NGOs), but seldom seem to share expertise. The common ground and opportunities between them is outlined by Eric Lee from LabourStart.

Unions and campaigners: Time for an honest conversation - Read More…

No More Page 3: How one person can launch a people powered movement

No More Page 3: How one person can launch a people powered movement

by Duane Raymond — last modified Jan 20, 2015 08:22 am

Lucy-Anne Holmes felt compelled to act against having photos of topless woman in page three of the UK's Sun newspaper after seeing the contrast between the 'Page Three Girl' and the limited coverage of female athletes around the 2012 Olympics. This is her story of how the campaign has progressed so far (March 2013) and how she used digital tools in that campaign.

No More Page 3: How one person can launch a people powered movement - Read More…

Tips for NGOs in Creating a Blogger Outreach Program

Tips for NGOs in Creating a Blogger Outreach Program

by Duane Raymond — last modified Apr 02, 2013 09:44 pm

Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.

Tips for NGOs in Creating a Blogger Outreach Program - Read More…

Lessons from a data-driven campaign (Obama 2012)

Lessons from a data-driven campaign (Obama 2012)

by Duane Raymond — last modified Jul 31, 2014 08:34 am

The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.

Lessons from a data-driven campaign (Obama 2012) - Read More…

Integrating Digital Campaigning and Fundraising

Integrating Digital Campaigning and Fundraising

by Duane Raymond — last modified Nov 11, 2015 10:08 pm

Hannah Lownsbrough (38 Degrees) shares strategies and tactics for integrating digital fundraising and campaigning at the 2013 eCampaigning Forum.

Integrating Digital Campaigning and Fundraising - Read More…

The Power of Laughtivism

The Power of Laughtivism

by Duane Raymond — last modified Oct 02, 2013 06:01 am

Examples how a funny message mocking a regime, created by a single person, can have a stronger effect a thousand-person protest.

The Power of Laughtivism - Read More…

Unconscious motivational values

Unconscious motivational values

by Duane Raymond — last modified Aug 10, 2014 03:41 pm

Campaigning strategist and author Chris Rose (books: "How to Win Campaigns" and "What Makes People Tick?") shares how people's motivational values affect what messages people respond to.

Unconscious motivational values - Read More…

Case Study: India Against Corruption

Case Study: India Against Corruption

by Duane Raymond — last modified May 23, 2014 11:47 am

The India Against Corruption campaign achieved massive support in India in 2011. Here Sunil Agarwal shares how this happened and the challenges the campaign still faces.

Case Study: India Against Corruption - Read More…

Panel Questions/Comments & Answer

Panel Questions/Comments & Answer

by Caroline Puntis — last modified May 22, 2013 11:56 am

The Activism vs. Slacktivism Debate Panel answer questions and respond to comments.

Panel Questions/Comments & Answer - Read More…

Balancing digital with non-digital activism

Balancing digital with non-digital activism

by Naomi McAuliffe — last modified May 22, 2013 11:56 am

Naomi McAuliffe advocates that good activism requires a balanced approach and using the right technology, not just popular technology.

Balancing digital with non-digital activism - Read More…

The message matters, not the tools

The message matters, not the tools

by Eric Lee — last modified May 22, 2013 11:56 am

Eric Lee says social media is like the horse that Paul Revere rode the night the American revolution began. Without a fast and robust horse, Revere could never have sparked the rebellion. What is remembered about that night is the message he carried.

The message matters, not the tools - Read More…

Good Activism and Bad Activism

Good Activism and Bad Activism

by David Babbs — last modified May 22, 2013 11:56 am

David Babbs says good activism is coming together and achieving impact in the world and impact on people. Bad activism achieves neither. Tools are secondary.

Good Activism and Bad Activism - Read More…

Activism is disturbing the present in service of the future

Activism is disturbing the present in service of the future

by Sam Smith — last modified May 22, 2013 11:56 am

Sam Smith looks forward into the future consequences of a couple of example online campaigns in the UK.

Activism is disturbing the present in service of the future - Read More…

Activists Use Any Tools At Hand

Activists Use Any Tools At Hand

by Paul Hilder — last modified May 22, 2013 11:56 am

Paul Hilder argues that real activists use the tools available to them, and always have.

Activists Use Any Tools At Hand - Read More…

What does the evidence say about slacktivism?

What does the evidence say about slacktivism?

by Tom Steinberg — last modified May 22, 2013 11:56 am

Tom Steinberg shares perspectives and research on what we really know and don't about e-campaigning based on academic research findings.

What does the evidence say about slacktivism? - Read More…

Is clicktivism hurting activism?

Is clicktivism hurting activism?

by Micah White — last modified Oct 02, 2013 06:00 am

Micah White's (Contributing Editor, Adbusters) argues that clicktivism is hurting activism and merely a combination of marketing with computer science.

Is clicktivism hurting activism? - Read More…

Activism vs. Slacktivism Debate: Highlights and Reactions

Activism vs. Slacktivism Debate: Highlights and Reactions

by Caroline Puntis — last modified Oct 02, 2013 06:03 am

The five-minute version of the Activism vs. Slacktivism Debate with panellist highlights and participant reactions.

Activism vs. Slacktivism Debate: Highlights and Reactions - Read More…

Provoking a public reaction

Provoking a public reaction

by Duane Raymond — last modified Mar 29, 2016 10:08 pm

Campaigns often tell a story but the injustice is often far away. Yet a few campaigns experiment with provoking a reaction in people to bring the injustice 'home'. This Amnesty International Belgium 'Wake Up Humans' campaign is one example.

Provoking a public reaction - Read More…

Failures, reaching the general public and join asks

Failures, reaching the general public and join asks

by Duane Raymond — last modified Sep 04, 2014 07:55 pm

Ben Brandzel answers questions about what hasn't worked, how to communicate an issue with the general public and when a 'join ask' is appropriate.

Failures, reaching the general public and join asks - Read More…

NGO challenges with digital campaigning and fundraising

NGO challenges with digital campaigning and fundraising

by Duane Raymond — last modified Sep 04, 2014 07:51 pm

Ben Brandzel summarises the key stumbling blocks organisations face in being more effective at online organising (aka e-campaigning).

NGO challenges with digital campaigning and fundraising - Read More…

Growth moments and sustaining growth

Growth moments and sustaining growth

by Duane Raymond — last modified Sep 04, 2014 07:52 pm

Ben Brandzel outlines what drives eCampaigning growth and how can it be sustained.

Growth moments and sustaining growth - Read More…

by Duane Raymond published Apr 12, 2013,