Effective social media strategies
- Overview
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Social media is increasingly important, but not always the way people expect. Participants will explore various social media models and case studies, help you develop and/or focus your social media strategy and touch on measurement, monitoring, dealing with trolls, community building, and more.
- Who is it for?
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This training is for people experienced with using social media personally or professionally who want to take it to the next level by learning strategies and tactics for campaigning, fundraising and volunteer management.
- Who
- experienced social media users in/with NGOs who need to take it to the next level
- Cost
- £400
- Bring
- Laptop/Tablet
- Where
- London, UK
Agenda
| Effective Social Media Strategies | ||
|---|---|---|
| 08:45-09:00 | Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea | |
| 09:00-09:15 | Welcome and introduction: An overview of the training day and identify specific participant interests/questions | |
| 09:15-09:45 | Social media and organisations:
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| 09:45-10:30 | Social media audiences
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| 10:30-11:00 | Break | |
| 11:00-12:00 | Workshop: Developing strategy for a specific audience type | |
| 12:00-13:00 | Part 1 - Social media models Approaches and case studies of how social media can be used for different objectives and audiences. |
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| 13:00-14:00 | Lunch (included) & table discussions | |
| 14:00-14:30 | Part 2 - Social media models Approaches and case studies of how social media can be used for different objectives and audiences. |
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| 14:30-15:30 | Workshop: Peer review of participants' social media activity | |
| 15:30-16:00 | Break | |
| 16:00-16:45 | Scenarios Workshop:
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| 16:45-17:30 | Participant Q&A and discussion | |
| 17:30 | End of day | |
- About the trainers
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Rachel Collinson: creative thinker, former Engaging Networks 'innovation' lead, top contributor to the eCampaigning Forum community and events. See her in action with Steal these 10 e-campaigning ideas, Why we should all love forms plus articles like WordPress v Joomla v Drupal: who's your dream date?, How to write a great web brief and 64ForSuu.org: Launching a New Campaign in 6 Days. Rachel was shortlisted for the Care2 Impact Awards presented at ECF 2014.As lead trainer and host, Rachel Collinson, will give you those skills. She has 15 years' experience of planning, designing, building and managing successful digital projects. During that time she has advised or worked for the Burma Campaign, Greenpeace International, the National Consumer Council, Oxfam, Save the Children, Tearfund, Christian Aid, the Museum of London, the Science Museum and many others.
