How to change the world with content strategy (2018)
- Topics covered:
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- Identifying good content
- Developing a content strategy
- Content-led campaigning
- Who is it for?
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People working in communications or campaigning teams in not-for-profit organisations. Especially useful for people thinking about a new website, a new brand or a big new campaign.
Overview
The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens supporters and charities. Good intentions, sound expertise and boundless energy are not enough; you need a content strategy.
Learn what content strategy is, how to apply it and how to convince others of its value in this fun, participative workshop.
Draft Agenda
| How to change the world with content strategy | |
|---|---|
| 08:45-09:00< | Get your name tag, a coffee and a pastry and say hello. |
| 09:00-09:30 | Who’s here? What do people hope to learn? What will we be covering during the day? |
| 09:30-09:50 | What is good content? You can’t achieve much if you don’t have good content. But what makes it good? |
| 09:50-10:30 | ...So why doesn’t it always happen? Mapping your content landscape: people, systems, processes, barriers. |
| 10:30-11:00 | How can content strategy help? Why do I need it to change the world? |
| 11:00-11:30 | Break |
| 11:30-13:00 | Content-led campaigning Planning a content-led campaign in response to hypothetical scenarios. Creating activists not parrots. |
| 13:00-14:00 | Lunch (included) & table discussions |
| 14:00-14:15 | Recap and temperature check What we did this morning. What happens next. |
| 14:15-15:30 | Let’s build a content strategy Constructing an actual content strategy for a fictional organisation that is going to change the world. |
| 15:30-16:00 | Break |
| 16:00-17:00 | Selling content strategy How to convince others that content strategy is the way forward. |
| 17:00-17:30 | Discussion What have people learnt? How can they apply it? Further reading. |
| 17:30 | Go for a drink with course colleagues or up to Oxford for ECF 2018 |
- About the trainers
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Laura and Julius co-founded Contentious, a content strategy consultancy. They help put good, sustainable, user-centred digital content, tools and practices at the heart of an organisation. They help people make the most of digital possibilities.
Laura has previously worked for Bond, Conciliation Resources, Plan UK and Responding to Conflict. Fluent in French and Spanish, she has lived and worked in Argentina, Colombia, France and Mexico. She is passionate about peacebuilding and proper use of the English language.
Julius has previously worked for Bond, ActionAid and the Commission for Racial Equality. He is also co-chair of Digital Charities and an international award-winning journalist. He has worked as digital adviser to a Caribbean government, written and co-written over 50 books and edited several more.
