Online: Digital Campaigning overview
- Topics Covered
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- Core principles and strategy
- eCampaigning models
- Email-to-action best practices
- Supporter acquisition
- Supporter journeys
- eCampaigning case studies
- Social media, mobile and trends
- Methodology
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- Content-rich course focusing what makes e-campaigning successful
- Lessons consist of multiple 5-10 minute videos + online sharing / discussion
- Cost
- £275 full (norm £400)
- How
- Online via laptop/tablet
- Style
- Self-paced + collaborative
- Time
- 1-2 h/topic (est.). 7 topics
- Where
- Online
This course provides a strong framework for digital campaigning strategy, planning, implementation and continuous learning.
Who should join?
This course is perfect for managers, campaigners, fundraisers, digital producers developers and others involved in planning and implementing campaigns via digital channels (in agencies, NGOs, government, as consultants or independently).
It is designed primarily for people in or working with medium to large NGOs that need to do public campaigning. This is reflected in the examples, case studies and emphasis on specific models. However the principles and practices are applicable to many other scenarios.
A pilot
This course is an online version of the Digital Campaigning Overview 1-day course. It is a continuation of an experiment with online learning that has been running for the last 24 months. Variants of this course have been tested with a few clients and with the NCVO Certificate in Campaigning course. This is the next evolution of the experimentation.
Collaborative
Learning is always more interesting with others. So despite being an online course, participants are encouraged to get to know fellow participants, to contribute to online discussions and, to form work groups directly with each other via skype, phone or face-to-face.
What's your style: paced or intensive?
| Paced (7 week) | Intensive (1 day/week) | |
|---|---|---|
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| Support available via email/skype/phone during UK/European business hours | ||
Agenda
| Online: Digital Campaigning Overview | ||
|---|---|---|
| Lesson 1 | Welcome:
+ Opportunity to book on 1-day workshop(s) in a city near you in Learning outcome: how to learn effectively via the online course |
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| Lesson 2 | Effective campaigning:
Learning outcome: campaign planning and research practices that are essential for effective e-campaigning |
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| Lesson 3 | Digital e-campCampaigning models:
Learning outcome: multiple digital tactics for campaigning and their strengths / weaknesses |
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| Lesson 4 | Email to action model best practices:
Learning outcome: practices you can immediately put to use in emails and web pages that boost their effectiveness |
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| Lesson 5 | Acquiring supporters and their journey
Learning outcome: various approaches for attracting new supporters, get them active, keep them active and re-engage those in-active (lapsed) |
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| Lesson 6 |
Learning outcome: how various campaigns have applied the models, principles and practices |
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| Lesson 7 |
+ Last opportunity to book on 1-day workshop(s) in a city near you in Learning outcome: key digital trends relevant to campaigning and key campaigning trends |
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- About the Trainer
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Duane Raymond is the founder of FairSay. He has been a pioneer of digital campaigning in the UK and Europe since 2001 when he was Oxfam GB's first e-campaigning manager and grew the online supporter base from 5,000 to 400,000 in 3 years. He has followed digital campaigning since the early 1990s, made his first web site in 1995, used the Internet since 1989 and used computers and networks since the 1980s.Duane is widely recognised as one of Europe's leading e-campaigning experts and pioneers. He pioneered Oxfam GB's e-campaigning activity from 2001-2004 and has been running FairSay - a campaigning consultancy - ever since. He has been called the 'leading e-campaigning guru' by Linda Butcher, CEO of the Sheila McKechnie Foundation and the 'godfather of good geekery' by Tom Allen of ActionAid International. He has works with many of the world’s leading campaigning organisations and campaigns, including Greenpeace, Oxfam, Amnesty, WWF, Make Poverty History, 1Goal Campaign and many more.
When not delivering trainings, he is analysing campaign performance, helping craft campaigning strategies, working hands-on as part of a campaigns team, organising the annual eCampaigning Forum events (since 2002) and being the benevolent dictator of the 1,800+ campaigner strong eCampaigning Forum global community.
