Building a website for your advocacy campaign, fundraising appeal or organisation is only half the battle. The real challenge, and the one most underestimated, is to get the right people need to see and use it. Will hundreds of millions of websites and a lot of information available via apps, how to you find people, get their attention and convert that into engagement?

With the right skills to attract and win over your website and social media visitors, you make the most of the investment in planning and development of your digital initiatives.

What you'll learn

• A key foundation for the success of your project
• How to get inside the minds of your target audience
• The 'secret sauce' that you need to use to find yourself listed higher in search engines
• Social media - worth the time or not?
• How to delve in to Google Analytics and use it to understand your visitors' behaviour
• The way capture your visitors attention, hearts and finally their minds
• A quick, cheap and surprising method that will ensure your website is easy to use (as relied on by the professionals)
• A delicious sit-down lunch and refreshments will be provided throughout the day
• ...and more

Trainers

As lead trainer and host, Rachel Collinson, will give you those skills. She has 15 years' experience of planning, designing, building and managing successful digital projects. During that time she has advised or worked for the Burma Campaign, Greenpeace International, the National Consumer Council, Oxfam, Save the Children, Tearfund, Christian Aid, the Museum of London, the Science Museum and many others.

Duane Raymond of Fairsay will be leading a few of the sessions. He was a pioneer of Oxfam's digital campaigning and is the founder of the eCampaigning Forum event and network and champion of digital activism in the UK and beyond. He has 20 years experience working with the web and has helped Oxfam, WWF, Save the Children, Action Aid, WSPA, Four Paws, Tearfund, NSPCC, Greenpeace and many others to improve their digital presence and promotion. It's likely that Duane's fingerprints are there somewhere on a campaign you've seen or taken part in.

Style

The day will be a mix of styles from presentation to workshops. We'll keep your energy up throughout the day with interactive exercises and group activities so that you can learn from your peers as well as the trainers.

At lunch and at the end of the day you're welcome to stay behind to probe us with questions. Both Duane and Rachel charge over £100 an hour for their time usually, so this is a unique opportunity to pick their brains at no extra cost.

Who is it suitable for?

• those who have 1-3 years' experience with digital media and are looking to ramp up their success
• those transitioning to digital media from other roles in the third sector (such as fundraising, campaigning or communications) or want to brush up their digital skills so they can work better with 'the geeks'
• managers wishing to understand the online world better to improve their leadership capabilities
• social entrepreneurs or those starting a new charity

Agenda