Online course: Campaign strategy & planning
- Topics Covered
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- Campaign research and analysis
- Campaign strategy development
- Campaign communication planning
- Campaign case studies
- Methodology
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- Content-rich course focusing on developing a robust campaign strategy
- Lessons consist of multiple 5-10 minute videos + online sharing / discussion
- Cost
- £275 full (norm £400)
- How
- Online via laptop/tablet
- Style
- Self-paced + collaborative
- Time
- 1-2 h/topic (est.). 5 topics
- Where
- Online
Who should join?
This course is perfect for managers, campaigners, fundraisers, digital producers developers and others involved in planning and implementing campaigns (in agencies, NGOs, government, as consultants or independently).
It is designed primarily for people in or working with medium to large NGOs that need to do public campaigning. This is reflected in the examples, case studies and emphasis on specific models. However the principles and practices are applicable to many other scenarios.
A pilot
This course is an extended version of past campaigning planning workshops. It is a continuation of an experiment with online learning that has been running for the last 24 months. Variants of this course have been tested with a medium sized NGO and 75 of their staff. This is the next evolution of the experimentation.
Collaborative
Learning is always more interesting with others. So despite being an online course, participants are encouraged to get to know fellow participants, to contribute to online discussions and, to form work groups directly with each other via skype, phone or face-to-face.
What's your style: paced or intensive?
| Paced (6 week) | Intensive (1 day/week) | |
|---|---|---|
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| Support available via email/skype/phone during UK/European business hours | ||
Agenda
| Online Course: Campaign Planning | ||
|---|---|---|
| Lesson 1 | Welcome:
Learning outcome: how to learn effectively via the online course |
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| Lesson 2 | Campaigning analysis:
Learning outcome: campaign analysis practices that help to identify the key priorities for running an influential campaign |
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| Lesson 3 | Campaign Planning:
Learning outcome: turning the analysis into a strategy with a clear theory of change and appropriate audiences |
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| Lesson 4 | Campaign communication:
Learning outcome: practices you can immediately put to use in emails and web pages that boost their effectiveness |
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| Lesson 5 |
Learning outcome: how various campaigns have applied been effective through good analysis, planning and communication |
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| Lesson 6 |
Learning outcome: key trends relevant to campaigning and key campaigning trends |
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| Extra (TBC) |
1-day campaigning workshop (optional):
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- About the Trainer
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Duane Raymond is the founder of FairSay. He has been a pioneer of digital campaigning in the UK and Europe since 2001 when he was Oxfam GB's first e-campaigning manager and grew the online supporter base from 5,000 to 400,000 in 3 years. He has followed digital campaigning since the early 1990s, made his first web site in 1995, used the Internet since 1989 and used computers and networks since the 1980s.Duane is widely recognised as one of Europe's leading e-campaigning experts and pioneers. He pioneered Oxfam GB's e-campaigning activity from 2001-2004 and has been running FairSay - a campaigning consultancy - ever since. He has been called the 'leading e-campaigning guru' by Linda Butcher, CEO of the Sheila McKechnie Foundation and the 'godfather of good geekery' by Tom Allen of ActionAid International. He has works with many of the world’s leading campaigning organisations and campaigns, including Greenpeace, Oxfam, Amnesty, WWF, Make Poverty History, 1Goal Campaign and many more.
When not delivering trainings, he is analysing campaign performance, helping craft campaigning strategies, working hands-on as part of a campaigns team, organising the annual eCampaigning Forum events (since 2002) and being the benevolent dictator of the 1,800+ campaigner strong eCampaigning Forum global community.
