The Power of Story

The Power of Story

Change the story, change the world
The power of stories

Stories invisibly govern our lives and are society's operating system. But what if we could hack the operating system? This day is a call to adventure to explore modern mythologies and how to crack open and replace them.

09:00 Welcome and introduction
11:00 Break (30 min)
13:00 Lunch (included)
15:30 Break (30 min)
17:30 End of course
Campaigners, fundraisers, media officers, digital experts, communicators, designers, copywriters, of all stripes.
£350 (including lunch)
Amnesty International 1 Easton St, Clerkenwell, London WC1X 0DW
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Stories govern our lives, even when we don’t see them. They form an invisible operating system of the human mind, and of society itself. So what if we could hack that operating system? This day is a call to adventure to explore modern mythologies and how to crack open and replace them with powerful stories that propel us forward.

At Dancing Fox we believe that playfully challenging feelings of apathy and fear with bold, bodacious ideas is our best chance of creating meaningful change. So we are on a mission to create a different kind of activism. One that is about saying yes, being kind, letting our creativity be our critique, and playing foxy tricks that captivate and inspire.  But most importantly, one that is powered by story.

Because if we change the story, we can change the world.

What You'll Learn

We will dive down the rabbit hole of our own childhood stories, exploring how objects from our past relate to the stories of our present and future.

We will learn to spot the invisible modern myths that underpin our society, economy and culture and try out some powerful tools that can help us develop more beautiful, challenging and inspiring alternative narratives.

We will work with Marshall Ganz’s Story of Self, Story of Us, Story of Now framework to explore how we can create compelling personal narratives that connect people’s heads and hearts behind a call to action.

Using our story map to learn how to parse a campaign or project into story elements and be aware of the role your organisation plays in that story: the archetype you fill, the gift you give, the monster you want to slay, and the call to adventure that you make to your audience.


My, that's a big word, methodology, isn't it? This is learning by having fun: we'll unlock your creative eye with some exercises, a magic trick or two, then journey nto the forest of storytelling. We promise you'll come out of this session with a new pair of eyes for looking at how to reach an audience and how to inspire them to action, and with your appetite whetted for much bigger mythological game than activism is currently stalking.


Dancing Fox’s workshop on storytelling grabbed the MA Media, Campaigning and Social Change students' attention from the start and held them spellbound till the end of the day. The balance of fun, deep thinking and actual storytelling in Mister Fox's workshop is just right. The students came away energised and with new insights into the layers of thinking and planning needed to develop high quality storytelling. The best attended class of the term, and the energy levels stayed sky high throughout. Please come back next year!
-Michaela O'Brien, Westminster University

I want to thank you so much for your inspiring and fantastic workshop yesterday! With your input I wrote today's newsletter copy and our editor did not change a single word! This is absolutley extraordinary - it never happens. And it's all thanks to you... I'm so excited - and so glad that I attended to the workshop.
--Simone Kater, Campact

I was inspired, engaged, and encouraged!
--Ainsley Beattey, Transition Network

The story mapping technique that Dancing Fox teaches brought me to a Eureka moment in my ongoing grappling with a narrative around refugees. I will heartily recommend their workshop to others.
--Stefan Simanowitz, Media Manager Europe, Turkey, and the Balkans, Amnesty International

About the Trainer

Brian Fitzgerald, Dancing FoxBrian Fitzgerald worked for 35 years with Greenpeace as an activist, deck hand, technologist, hot air balloon pilot, communications director, and digital explorer. He and a small pirate team of story tellers at Greenpeace crafted a new organisational story for Greenpeace, and a culture change agenda to match: The Greenpeace Story and the 7 Shifts. Together with Tommy Crawford, he founded Dancing Fox Ltd in 2016, an agency dedicated to "mischief, magic, and mind bombs."

Lucy Taylor, Dancing FoxLucy Taylor was with communications consulting firm eatbigfish when she brought her talents as a professional facilitator, improvisational actress, and big-picture thinker to the task of crafting the story of Greenpeace. As a member of On Your Feet, she's been a part of performances that blur the line between art and activism. Her superpowers include singing, cold-water swimming, and being a mom. She really likes puppets

by Duane Raymond published Jan 31, 2013,