Training Tour: London
December 18

Training Tour: London

Advanced workshops on e-campaigning skills and digital leadership.
Topics Covered*
  • eCampaigning best practices
  • Split testing
  • Retaining supporters online
Methodology
  1. Self-paced study (4-8 hours) in advance to fill gaps
  2. 1-day in-person workshops to apply the principles and practices

Participants pick three 1.5 hour scenario workshops. The fourth 1.5 hour workshop is a peer knowledge exchange.

Who
Campaigners, communicators, digital practitioners, managers, etc.
Cost
£400/person (inc. lunch)
Where
Restless Development offices (7 Wootton Street SE1 8TG), London
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Agenda

eCampaigning Training Tour, London
09:00-09:15 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:15-09:30 Welcome and introduction: An quick overview of the day
09:30-11:00 Scenario Workshops A: eCampaigning Best Practices (DR): Focusing on converting new and existing supporters (via email and other channels) to participate.
11:00-11:15 Break
11:15-12:45 Scenario Workshops B: Split Testing (including Fundraising examples) (DR)
Focusing on split testing methods, possible tests, evaluating results and examples
12:45-13:45 Lunch
13:45-15:15 Scenario Workshops C: Retaining Online Supporters (DR): Focusing on keeping existing supporters engaged and re-activating lapsed supporters
15:15-15:30 Break
15:30-17:00

Peer Knowledge Exchange (Open Space) - Open to all ECFers
17:00-17:15 Wrap-up and good byes
17:30-??:?? Informal ECF dinner and drinks (open to all ECFers)
Trainers
  • Duane Raymond (DR) of FairSay (ECF founder, former Oxfam) will be focusing on e-campaigning best practices, retaining online supporters and split testing.
Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at [email protected]

by Duane Raymond — published Jul 25, 2014,