Digital fundraising via campaigning
Glyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).
Glyn Thomas from WDM talks about how the organisation has used online campaigning to recruit supporters, keep them engaged through a range of techniques including follow-up actions and segmentation before converting them to donors.
by
Duane Raymond
—
published
Apr 11, 2014,
