Performance Review

These Performance Review looked at how organisations performed on the 'classic' email-to-action e-campaigning model.

Objectives

1. Identify some benchmarks for the email-to-action e-campaigning model
2. Identify what good performance is on a range of key performance indicators
3. Create a useful tool for organisations to improve their e-campaigning

eAction Review and Practices Survey

The e-action review compared the user experience of participating in e-actions across on a wide range of websites. The practices survey explored what e-campaigning practitioners do behind the scenes.

Objectives

1. Get insight into what range of e-campaigning best practices organisations are implementing
2. Understanding what e-campaigning practices are being used internally by organisations
3. Provide insight into e-campaigning practices beyond the benchmarks
4. Provide guidance for organisations to prioritise e-campaigning improvements