Blog
The ethics of photography
A high-impact image can make all the difference to a campaign. But what are the implications of making someone the face of an issue? Esther Freeman, a digital campaigner and founder of the Fashion Mob, explains how the decision to curate a photo exhibition confronted her with some difficult challenges about consent.
Are NGO campaigners thinking too small?
NGO campaigners often aim for and achieve small gains: law changes, corporate commitments, etc. Meanwhile the union movement has a credible claim to having 'created the middle class' and improved work for most of humanity.
WordPress v Joomla v Drupal: who's your dream date?
Looking for Open Source Content Management System romance? Rechord's Rachel Collinson looks at the line up.
An e-campaigning reading list
What should read to help my thinking on great campaigning? Here are some suggestions...
The integration imperative: Tiananmen mothers case study
Ben Brandzel explains how integrating communications with 'donors' and 'activists' can pay off, with a case study of Amnesty UK's 'Tiananmen mothers' campaign.
Reactivating inactive supporters
In a decade of campaigning data analysis, the inactive supporter segment has always been the majority of all supporters, usually from 70% to 90%. But it doesn't have to be this way.
Targeting tweeting MPs
Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.
Getting staff engaged with a campaign
You might take for granted that your organisation's staff will take part in your campaigns, but it won't happen by itself. Lotte Deckers Dowber pulls together some tips and advice on involving your colleagues and making the most of their support.
Talking digital, acting local
Hugh Mouser outlines six ways ways that your campaign can use the power of online to connect at a local level.
Making joint campaigns work online
Nikki Whiteman of UK consumer organisation Which? explains how they worked with campaigning group 38 degrees on 'The Big Switch', challenging energy suppliers to come up with a more competitive offer to consumers.
HTML email comes of age
Plain-text email enthusiast Rachel Collinson explains why she thinks html email might finally be worth the trouble.
Clicktivism - will we acknowledge its impact?
With the increasing debate around the value of online activism and e-campaigning, Brie Rogers Lowery writes in response to a talk on 'Clicktivism' at the 6 Billion Ways event this weekend and the apparent need to down-play the role of the internet in activism
Greenpeace vs. VW
Greenpeace's VW Dark Side campaign has quickly attracted large number of supporters. So what makes this one work where others struggle?
Using a Google+ hangout for an online press conference
Alison Reynolds explains how Tibet activists used Google+ and Ustream to run a global press conference at little or no cost.
Using facebook for a live Q and A session
Abigail MacDougall explains how Time to Change used facebook to foster discussion on tackling the stigma and discrimination faced by people with mental illness.
Joining a conversation on twitter
Jamie Woolley shares learning from Greenpeace UK's experience joining in online discussions of UK TV programmes.
Making the most of Facebook insights
Which?'s Charlotte Slayford outlines how changes in the data Facebook provides about your Page allow you to shift attention to the amount and quality of interaction with your audience.
How to Campaign like Obama
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.
How to eCampaign like Obama
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
How is public perception influenced?
The MyDavidCameron.com site is one of a handful of sites that is being credited with influencing public opinion toward the UK Conservative party. But is this credible? If so, what can we learn from it for non-party political campaigns?
