Teach ins
Google Grant Ads - 12 tips and hacks to make them bring in a return
Google Grant Ads are an extremely effective channel for reaching and converting a warm audience; I have some tips and hacks to share that will make your Google Grant Ads more manageable, and help you use them to bring in donations and leads.
Form optimisation for online campaigning and fundraising
An online form may well be a supporter’s first interaction with your organisation – getting it right may determine whether there will be a second. Great user experience is crucial to your conversion rate and even small changes can make a big difference to your chance to develop an ongoing relationship with new supporters and to your bottom line. In this session, Rebecca will offer best practice insights, practical top-tips and opportunities to work through the theory. You’ll leave this teach-in with stacks of new ideas and a list of tangible take-aways and to-dos.
How to create viral videos and a video strategy to win campaigns (Richard Roaf, Alter Eco)
Reaching millions of people with campaign videos doesn't require lots of budget or time, but it does require a solid understanding of video and strategy. The session will share the evidence based tactics you can use to reach bigger audiences and drive online actions. Using these tactics Richard created 5 Ways to Disrupt Racism which was viewed 35 million times despite being made with zero budget and no advertising. And during the 2017 general election Richard used these strategies with Momentum to help them create videos that received 51 million views and were seen by a third of the UK Facebook audience.
